Who
we are

Who Are We - RoboFreelance Labs

RoboFreelance Labs is a creative consultancy and automation studio built for the curious, the ambitious, and the relentlessly resourceful. We specialize in crafting smart systems, bold strategies, and standout storytelling for solopreneurs, startups, and scrappy sales teams. Our mission is to blend sharp thinking with real-world execution—from AI-powered workflows to brand voice development, from sales enablement to narrative design.

Founded by Robert "Robo" Israel, a seasoned SaaS sales strategist with a love for storytelling and systems that hum, RoboFreelance Labs exists at the intersection of human creativity and intelligent automation. Whether you're looking to optimize your pipeline, clarify your message, or build something completely new, we help ideas move faster, work smarter, and hit harder.

This is where tech meets soul, strategy meets scrappy, and good ideas stop gathering dust.